Copywriting ADdiction

Ayrton Senna was THE racing driver — continuously pushing the limits of his craft and never settling for second best. His uncompromising spirit lives on in the Senna, the most powerful McLaren road car ever built.

Popeye's Louisiana Kitchen originally started out serving Southern Fried chicken in 1972. Later that year, Popeye's focus switched to selling its now world-famous spicy New Orleans-style chicken. Over the years, the restaurant has established franchises all over the world. Hungry customers in destinations such as Santiago, Chile and Kuala Lumpur, Malaysia have now fallen in love with Cajun cooking. Popeye's global popularity is the inspiration for this ad, which highlights the fact that good food transcends borders and cultures. The old saying is true — soul food does, indeed, travel well.