Spec Ad #52 - 2019 Porsche GT3 RS - The Ultimate Warrior
My spec ad for the 2019 Porsche GT3 RS harkens back to the classic Rolls Royce print ads by David Ogilvy . A quote from a Jalopnik review is used to highlight the track-focused design of the GT3 RS. And the metaphor of a warrior is echoed throughout the copy. It all culminates in a payoff that's focused on achieving the glory and honor — something all soldiers strive for.