Copywriting ADdiction

It feels like there's an Ikea within 30 miles of every home in America. In my case, there are three stores within a 20-minute drive from my house! Because of Ikea's wide availability, we take it for granted. We should take the time to realize that their furniture is special. It's affordable, yet beautiful. Simple, but practical. And that's the main point of this ad. We see an Ikea shelf and instantly imagine it being filled with items from our home. The furniture's minimalist design makes it a blank canvas — ready to be personalized into one's own masterpiece.

Fanta is one of the most popular soft drinks in the world. However, it has not reached the same following in the United States. The purpose of this ad is to bring attention back to Fanta. The tagline plays on the show "Orange is the New Black" by stating that "Orange is the new Orange". The public is reminded that Fanta's beloved orange soft drink will never go out of style. This motif is further highlighted by the use of the popular phrase "In case you needed a little refresher". This pun underlines Fanta's thirst-quenching quality. But also plays on the fact that soft drinks are often referred to as refreshments.

The new 2018 BMW M2 Coupe is the ultimate daily driver. The M2's 365 horsepower engine creates more power than you will ever need on the road. But don't let the figures fool you. The BMW M2's brilliant engineering and technology allow you to feel comfortable in any situation: from enduring stop-and-go city traffic to setting the fastest lap time at your favorite track. As the true successor to the BMW 1M, the M2 Coupe exemplifies the raw nature of BMW's racing pedigree. As the smallest and most nimble of the M class cars, the M2 is expresses BMW's commitment to pure performance and driving feel.

Why is the Amazon Echo Dot shaped like a hockey puck? Because it's made to help you net important goals. And as a busy professional, you need all the help you can get. Maximum productivity starts with simply getting out of bed on time. And Alexa will make sure you won't be hitting the snooze button on her watch. Everyone knows a focused mind results in higher levels of performance. So start your day off by listening to an inspirational audio book from Audible to get motivated and centered . Don't need motivation? Then stay informed and educated about the world by listening to Alexa's rundown of the current events. Do you often find yourself frantically running around getting ready before you leave the house? No worries! Feel free to scuttle about and issue voice commands because Alexa can hear you from great distances due to the Echo Dot's 7 far-field microphones. When the work day is over, you want to relieve all the stress and fatigue from your dai...

The Omega Speedmaster holds a special place in the history of both science and horology. NASA selected this watch to be the first one on the moon due to its ability to keep precise time under the harshest of conditions. Almost five decades after the moon landing, the Omega Speedmaster continues to be a popular icon loved by everyone, from scientists to businessmen. Its historical value, combined with its steadfast functionality, ensure that the Speedy will remain a cherished classic for years to come.

Corner stores are the lifeblood of urban neighborhoods. After a long work day, stopping by the local corner store or bodega can rejuvenate one's mind and body. And what's more refreshing than seeing a bottle or can of Pepsi on a hot summer night? The "Top shelf" tagline refers to both the location of the product in the store AND its outstanding level of quality.

Frank's RedHot sauce is a cayenne pepper based hot sauce. Its ad campaigns are usually witty and feature their slogan, "I put that sh*t on everything!". My spec ad continues this theme of an all-purpose hot sauce by including sushi into the mix. It does this by playing on the uncooked nature of sushi. The tagline asserts that even raw dishes love to be around the fire/heat caused by Frank's RedHot.