Spec Ad #37 - Fanta - Still Orange

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Fanta is one of the most popular soft drinks in the world. However, it has not reached the same following in the United States.

The purpose of this ad is to bring attention back to Fanta. The tagline plays on the show "Orange is the New Black" by stating that "Orange is the new Orange".

The public is reminded that Fanta's beloved orange soft drink will never go out of style. This motif is further highlighted by the use of the popular phrase "In case you needed a little refresher".

This pun underlines Fanta's thirst-quenching quality. But also plays on the fact that soft drinks are often referred to as refreshments.

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