Spec Ad #24 - Heinz - Ready To Be Squeezed

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Heinz Ketchup's brand identity has always been family-friendly. But this spec ad is created for a more mature market and features adult innuendos.

The Easy Squeeze bottle is promoted in a sexual way using two ripe tomatoes. The placement of the tomatoes (combined with the text) will turn a few heads. It will, at the very least, get people talking about Heinz Ketchup.

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