Spec Ad #31 - Adidas - Embrace Challenges


Lionel Messi is the face of the Adidas brand. He is considered by many to be the greatest soccer player of all time. 

However, his critics cite his failure to win a World Cup as the one obstacle holding him back from being the 'GOAT'. Because Messi is already 30 years old, the 2018 World Cup in Russia might be his last chance.

He knows the effect a World Cup win will have on his legacy and his nation of Argentina. 

And Messi embraces this challenge with open arms as all individuals seeking success should also do.

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