Spec Ad #38 - Ikea - Maximum Practicality

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It feels like there's an Ikea within 30 miles of every home in America. In my case, there are three stores within a 20-minute drive from my house!

Because of Ikea's wide availability, we take it for granted. We should take the time to realize that their furniture is special. It's affordable, yet beautiful. Simple, but practical.

And that's the main point of this ad.

We see an Ikea shelf and instantly imagine it being filled with items from our home. The furniture's minimalist design makes it a blank canvas — ready to be personalized into one's own masterpiece.

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