Spec Ad #29 - Allbirds Tree Runner - Proof

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Allbirds prides itself on using sustainability using renewable materials. The company goes out of its way to remain green, while still creating the most comfortable footwear in the world.

Keeping with its eco-friendly philosophy, Allbirds created the Tree Runner using Eucalyptus tree fibers. This detail hammered home with a photo of an actual Eucalyptus tree branch.

The spec ad focuses on the relationship between nature and humanity. As humankind progresses, we look to artificial materials when developing products. Instead, we should look at the world around us and utilize (in a responsible manner) what nature has given us.

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