Spec Ad #23 - Kleenex - Arm Yourself Against Pollen
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Pollen is no joke for allergy sufferers like myself. We scoff at ads depicting couples frolicking in fields without consequences.
This spec ad for Kleenex employs a darker tone to capture the reality of springtime for people with allergies. The call to action is clear and offers a direct solution for the problem.
Fanta is one of the most popular soft drinks in the world. However, it has not reached the same following in the United States. The purpose of this ad is to bring attention back to Fanta. The tagline plays on the show "Orange is the New Black" by stating that "Orange is the new Orange". The public is reminded that Fanta's beloved orange soft drink will never go out of style. This motif is further highlighted by the use of the popular phrase "In case you needed a little refresher". This pun underlines Fanta's thirst-quenching quality. But also plays on the fact that soft drinks are often referred to as refreshments.
Ayrton Senna was THE racing driver — continuously pushing the limits of his craft and never settling for second best. His uncompromising spirit lives on in the Senna, the most powerful McLaren road car ever built.
You've grown as a person through each stage of your life. And Totino's Pizza Rolls have joined you throughout the journey. Prom rejection? Totino's softened the blow. Graduation celebration? Totino's spiced up the party. Bad first date? Totino's helped you forget. Job promotion? Totino's made you realize how far you've come. The crispy golden pillows gave you comfort through tough times. And lifted your spirits even higher during moments of success. As you look toward an unknown future, just remember one thing: 60 seconds is all what it takes to start the celebration or begin the healing process.
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