Spec Ad #23 - Kleenex - Arm Yourself Against Pollen
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Pollen is no joke for allergy sufferers like myself. We scoff at ads depicting couples frolicking in fields without consequences.
This spec ad for Kleenex employs a darker tone to capture the reality of springtime for people with allergies. The call to action is clear and offers a direct solution for the problem.
Fanta is one of the most popular soft drinks in the world. However, it has not reached the same following in the United States. The purpose of this ad is to bring attention back to Fanta. The tagline plays on the show "Orange is the New Black" by stating that "Orange is the new Orange". The public is reminded that Fanta's beloved orange soft drink will never go out of style. This motif is further highlighted by the use of the popular phrase "In case you needed a little refresher". This pun underlines Fanta's thirst-quenching quality. But also plays on the fact that soft drinks are often referred to as refreshments.
My spec ad for the 2019 Porsche GT3 RS harkens back to the classic Rolls Royce print ads by David Ogilvy . A quote from a Jalopnik review is used to highlight the track-focused design of the GT3 RS. And the metaphor of a warrior is echoed throughout the copy. It all culminates in a payoff that's focused on achieving the glory and honor — something all soldiers strive for.
Ayrton Senna was THE racing driver — continuously pushing the limits of his craft and never settling for second best. His uncompromising spirit lives on in the Senna, the most powerful McLaren road car ever built.
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