Copywriting ADdiction

Unusual. Captivating. Mesmerizing. These are just some of the words watch enthusiasts use to describe the dial of the Grand Seiko SBGH267. The SBGH267 celebrates the 20th Anniversary of the game-changing Caliber 9S movement. So it's only fitting that the dial resembles a portal through space and time. One needs only to stand back and marvel at the craftsmanship and detail of the geometric shapes and lines. Just don't get too close... for you may become lost in its depth. https://amzn.to/2RPcaev

The McDonald's Dollar Menu is underappreciated. To show how valuable it truly is, I provided a visual representation of how much a McChicken costs. I used a game of Connect Four as a metaphor to highlight the true value of the Dollar Menu. So the next time you're hungry, just connect four of your quarters together and win a very special prize.

The original Ford GT's 1966 victory at Le Mans shook the racing world. Because before the GT's win, Ferrari had dominated the world-famous race and seemed unstoppable. But the Ford Motor Company heeded the words of its founder, Henry Ford, and thoroughly believed that they could built the best race car of its era. Thus, the Ford GT was born and would go on to win Le Mans four consecutive times from 1966 to 1969. The wins cemented the Ford GT's place in automotive history and turned its blue and orange Gulf livery into an icon. Now the 2018 Ford GT Heritage Edition is here. And while paying homage to the past, it also seeks to dominate the competition once again.

The Koenigsegg Regera is an automotive marvel. It creates more than 1,500 horsepower from its electric motors and combustion engines — making it the fastest production car ever built. Its electric motors provide instant and relentless power delivery, which also gives the Regera the title of the fastest accelerating production car in history. As the next step in the evolution of hypercars, the Regera is the ultimate homage to the pioneering spirit represented by the Ghost logo. Indeed, "The Show Must Go On".

My spec ad for the 2019 Porsche GT3 RS harkens back to the classic Rolls Royce print ads by David Ogilvy .  A quote from a Jalopnik review is used to highlight the track-focused design of the GT3 RS. And the metaphor of a warrior is echoed throughout the copy. It all culminates in a payoff that's focused on achieving the glory and honor — something all soldiers strive for.

Budweiser's latest marketing campaign is clever. Every bottle and can displays the word 'America' as well as name of the state in which it is sold. I wanted to further tie in the theme of 'America' by noting the official colors of the brand — red and white. The only color that's missing from a true connection to the U.S. is blue. And my ad notes this missing link by explaining that drinking Budweiser must have gotten rid of all of the drinker's blues.

Lay's website features the slogan  " With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile on your face".  I used this phrase as inspiration and ran with it. My ad campaign focuses on the unique flavor and style of the chips AND the individuals who enjoy them. The heart of the campaign lies in how one's unique sense of self influences their flavor choice.