Spec Ad #50 - Lay's Potato Chips - A Flavor Profile To Match Your Style

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Lay's website features the slogan "With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile on your face". 

 I used this phrase as inspiration and ran with it. My ad campaign focuses on the unique flavor and style of the chips AND the individuals who enjoy them. The heart of the campaign lies in how one's unique sense of self influences their flavor choice.

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