Spec Ad #51 - Budweiser - No Blues..


Budweiser's latest marketing campaign is clever. Every bottle and can displays the word 'America' as well as name of the state in which it is sold.

I wanted to further tie in the theme of 'America' by noting the official colors of the brand — red and white. The only color that's missing from a true connection to the U.S. is blue.

And my ad notes this missing link by explaining that drinking Budweiser must have gotten rid of all of the drinker's blues.

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