Copywriting ADdiction

I love Andy Capp's Hot Fries. So much so that I eat at least one bag per week. But... Their Amazon product description doesn't do it justice! Take a look below:  "Andy Capp's fries look like french fries, but crunch like chips. These unique alternatives to regular potato chips pack a powerful flavor punch in every crunch." Taste the oven baked crunch of Andy Capp Fries. Andy Capp's Hot Fries look like french fries but crunch like crispy chips. They are hot but not too hot and the heat begins building in your throat after a few fries. The subtle hint of mustard and tomato makes them irresistible. Do these words make you want to rush out and buy this delicious snack? No. So let's make prospects desire and crave Hot Fries! Updated Product Description Let's emphasize Hot Fries as a tasty alternative to potato chips. Don't forget to make the phrase short and memorable. "Crunchier than chips. A flavor punch

The Titan Returns. The new 2018 Porsche GT3 RS is here. And it's better than ever. Next Generation Power. The new GT3 RS is now more powerful, boasting a 4.0 liter Boxer engine pumping out 520 horsepower.  Porsche connoisseurs know our cars truly get going at higher revolutions... This car is no exception with a limit of 9000 RPM . Proven Performance. Power is great but what's power without incredible performance?  The new GT3 RS has lapped the  Nürburgring (aptly named 'the Green Hell') with an astonishing time of 6 minutes and 56.4 seconds.  This isn't surprising to us. Countless hours of passion and hard work from our engineers went into making the GT3 RS an automotive achievement. Ready to see the numbers?  Feast your eyes on this: Horsepower: 520 hp Top Speed: 193 mph 0-60 Time: 3.0 seconds Rule the track today. Want to show your passion for Porsche?   Then a Porsche crest cap is

Your school probably had a class clown. He was liked by almost everyone and everyone wanted to hang out with him. Now ask yourself this: Was he reliable? Did people listen to his advice? The answer to both questions is most likely  "No." When writing copy, you should use humor to keep readers engaged and interested. You can achieve this by using right amount of humor — putting the prospects at ease and making them more receptive to your message. On the flip side, being too witty will make your writing more about you ( the writer )  than the product itself. The result is a loss of a potential customer due to them not taking your product seriously. No one wants to spend their hard-earned money on a product or company they don't take seriously. Try to be a multi-faceted person who can be both funny and insightful rather than a one-dimensional class clown.

I browsed Apple's site today and noticed the official taglines for their products. I was surprised to find myself underwhelmed by some of the taglines so I had an idea... Why don't I write my own and either elaborate on the pre-existing taglines or just start fresh with a new tagline? Here's what I came up with:: iPhone X Current tagline: Say hello to the future. My tagline: Evolution? Revolution? Both. iPad Current tagline: Like a computer. Unlike any computer. My tagline: Productivity. Meet Portability. Apple Music Current tagline: 45 million songs. Three months on us. My tagline: 45 million songs. Infinite joy. HomePod Current tagline: The new sound of home. My tagline: The true meaning of 'Home sweet home'. AppleTV 4K Current tagline: The 4K HDR era. Now playing. My tagline: The future of TV. Present in your home.

Gary C. Halbert has been called "one of the greatest copywriter of all time". And his book "The Boron Letters" provides an insight into his personal and professional philosophies. The letters were written during Gary's stint in Boron Federal Prison and were addressed to his son, Bond. The personal and intimate feel of the letters kept me interested and receptive to its messages. While the book contains priceless nuggets of information about the copywriting trade, I was most affected by Gary's lessons on persistence and mental fortitude. After spending an afternoon with the book, I felt motivated to not just write copy, but to also reflect on my life. Check out "The Boron Letters" if you're interested in marketing and copywriting: https://amzn.to/2FhxvvJ