The Best Spicy Snack - Andy Capp's Hot Fries

Image result for andy capps hot fries

I love Andy Capp's Hot Fries. So much so that I eat at least one bag per week.

But...

Their Amazon product description doesn't do it justice!

Take a look below: 

"Andy Capp's fries look like french fries, but crunch like chips. These unique alternatives to regular potato chips pack a powerful flavor punch in every crunch."



  • Taste the oven baked crunch of Andy Capp Fries.
  • Andy Capp's Hot Fries look like french fries but crunch like crispy chips.
  • They are hot but not too hot and the heat begins building in your throat after a few fries.
  • The subtle hint of mustard and tomato makes them irresistible.

Do these words make you want to rush out and buy this delicious snack?

No.

So let's make prospects desire and crave Hot Fries!

Updated Product Description

Let's emphasize Hot Fries as a tasty alternative to potato chips.
Don't forget to make the phrase short and memorable.

"Crunchier than chips. A flavor punch in every bite."

Sounds better and makes you want to try it right? Hell yeah it does!

Onto the next section!

Updated Product Highlights

  • Oven-baked for extra crunch
  • Just the right amount of hotness!
  • Hint of mustard and tomato for bold flavor

This wording makes the audience drool and emotionally experience the textures and flavors. Focusing on the emotional aspects of a product will make people desire it.

It only took us a few minutes to create a more dynamic product description. Try this exercise using your favorite products as a way to improve your own writing!

If you want to try Hot Fries, click the link below to have your mind blown:

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