The Best Book For Beginner Copywriters: The Boron Letters

-


Gary C. Halbert has been called "one of the greatest copywriter of all time". And his book "The Boron Letters" provides an insight into his personal and professional philosophies.

The letters were written during Gary's stint in Boron Federal Prison and were addressed to his son, Bond. The personal and intimate feel of the letters kept me interested and receptive to its messages.

While the book contains priceless nuggets of information about the copywriting trade, I was most affected by Gary's lessons on persistence and mental fortitude.

After spending an afternoon with the book, I felt motivated to not just write copy, but to also reflect on my life.

Check out "The Boron Letters" if you're interested in marketing and copywriting:

https://amzn.to/2FhxvvJ

Comments

Post a Comment

Popular posts from this blog

Spec Ad #34 - Omega Speedmaster - An Astronaut's Dream

-
Image
The Omega Speedmaster holds a special place in the history of both science and horology. NASA selected this watch to be the first one on the moon due to its ability to keep precise time under the harshest of conditions. Almost five decades after the moon landing, the Omega Speedmaster continues to be a popular icon loved by everyone, from scientists to businessmen. Its historical value, combined with its steadfast functionality, ensure that the Speedy will remain a cherished classic for years to come.
Read more

Grand Seiko 20th Anniversary SBGH267 - A Rift Through Time

-
Image
Unusual. Captivating. Mesmerizing. These are just some of the words watch enthusiasts use to describe the dial of the Grand Seiko SBGH267. The SBGH267 celebrates the 20th Anniversary of the game-changing Caliber 9S movement. So it's only fitting that the dial resembles a portal through space and time. One needs only to stand back and marvel at the craftsmanship and detail of the geometric shapes and lines. Just don't get too close... for you may become lost in its depth. https://amzn.to/2RPcaev
Read more

Spec Ad #21 - Totino's Pizza Rolls - 60 Seconds Is All It Takes

-
Image
You've grown as a person through each stage of your life. And Totino's Pizza Rolls have joined you throughout the journey. Prom rejection? Totino's softened the blow.  Graduation celebration? Totino's spiced up the party.  Bad first date? Totino's helped you forget.  Job promotion? Totino's made you realize how far you've come.  The crispy golden pillows gave you comfort through tough times. And lifted your spirits even higher during moments of success. As you look toward an unknown future, just remember one thing: 60 seconds is all what it takes to start the celebration or begin the healing process.
Read more