Copywriting ADdiction

Budweiser's latest marketing campaign is clever. Every bottle and can displays the word 'America' as well as name of the state in which it is sold. I wanted to further tie in the theme of 'America' by noting the official colors of the brand — red and white. The only color that's missing from a true connection to the U.S. is blue. And my ad notes this missing link by explaining that drinking Budweiser must have gotten rid of all of the drinker's blues.

Lay's website features the slogan  " With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile on your face".  I used this phrase as inspiration and ran with it. My ad campaign focuses on the unique flavor and style of the chips AND the individuals who enjoy them. The heart of the campaign lies in how one's unique sense of self influences their flavor choice.

In 1759, Arthur Guinness signed a 9,000 year lease and founded the Guinness Brewery in Dublin, Ireland. Guinness Draught was later developed in 1959 to celebrate the 200-year anniversary of the signing of the lease. Surprisingly, Guinness Draught overtook all of the other Guinness products and became the brewery's most popular offering. It has since become the face of the Guinness brand. This spec ad pays homage to this Irish ambrosia in a humorous way. The ad implies that Guinness Draught is so good that its brewers wished Arthur Guinness had signed a longer lease.