Copywriting ADdiction

It feels like there's an Ikea within 30 miles of every home in America. In my case, there are three stores within a 20-minute drive from my house! Because of Ikea's wide availability, we take it for granted. We should take the time to realize that their furniture is special. It's affordable, yet beautiful. Simple, but practical. And that's the main point of this ad. We see an Ikea shelf and instantly imagine it being filled with items from our home. The furniture's minimalist design makes it a blank canvas — ready to be personalized into one's own masterpiece.

Fanta is one of the most popular soft drinks in the world. However, it has not reached the same following in the United States. The purpose of this ad is to bring attention back to Fanta. The tagline plays on the show "Orange is the New Black" by stating that "Orange is the new Orange". The public is reminded that Fanta's beloved orange soft drink will never go out of style. This motif is further highlighted by the use of the popular phrase "In case you needed a little refresher". This pun underlines Fanta's thirst-quenching quality. But also plays on the fact that soft drinks are often referred to as refreshments.

The new 2018 BMW M2 Coupe is the ultimate daily driver. The M2's 365 horsepower engine creates more power than you will ever need on the road. But don't let the figures fool you. The BMW M2's brilliant engineering and technology allow you to feel comfortable in any situation: from enduring stop-and-go city traffic to setting the fastest lap time at your favorite track. As the true successor to the BMW 1M, the M2 Coupe exemplifies the raw nature of BMW's racing pedigree. As the smallest and most nimble of the M class cars, the M2 is expresses BMW's commitment to pure performance and driving feel.

Why is the Amazon Echo Dot shaped like a hockey puck? Because it's made to help you net important goals. And as a busy professional, you need all the help you can get. Maximum productivity starts with simply getting out of bed on time. And Alexa will make sure you won't be hitting the snooze button on her watch. Everyone knows a focused mind results in higher levels of performance. So start your day off by listening to an inspirational audio book from Audible to get motivated and centered . Don't need motivation? Then stay informed and educated about the world by listening to Alexa's rundown of the current events. Do you often find yourself frantically running around getting ready before you leave the house? No worries! Feel free to scuttle about and issue voice commands because Alexa can hear you from great distances due to the Echo Dot's 7 far-field microphones. When the work day is over, you want to relieve all the stress and fatigue from your dai

The Omega Speedmaster holds a special place in the history of both science and horology. NASA selected this watch to be the first one on the moon due to its ability to keep precise time under the harshest of conditions. Almost five decades after the moon landing, the Omega Speedmaster continues to be a popular icon loved by everyone, from scientists to businessmen. Its historical value, combined with its steadfast functionality, ensure that the Speedy will remain a cherished classic for years to come.

Corner stores are the lifeblood of urban neighborhoods. After a long work day, stopping by the local corner store or bodega can rejuvenate one's mind and body. And what's more refreshing than seeing a bottle or can of Pepsi on a hot summer night? The "Top shelf" tagline refers to both the location of the product in the store AND its outstanding level of quality.

Frank's RedHot sauce is a cayenne pepper based hot sauce. Its ad campaigns are usually witty and feature their slogan, "I put that sh*t on everything!". My spec ad continues this theme of an all-purpose hot sauce by including sushi into the mix. It does this by playing on the uncooked nature of sushi. The tagline asserts that even raw dishes love to be around the fire/heat caused by Frank's RedHot.

Lionel Messi is the face of the Adidas brand. He is considered by many to be the greatest soccer player of all time.  However, his critics cite his failure to win a World Cup as the one obstacle holding him back from being the 'GOAT'. Because Messi is already 30 years old, the 2018 World Cup in Russia might be his last chance. He knows the effect a World Cup win will have on his legacy and his nation of Argentina.  And Messi embraces this challenge with open arms as all individuals seeking success should also do.

Rise Above Trends. The Clubmaster is a fashion chameleon. Its transcendent design has outlived countless fashion trends and flavors of the month. And will continue to do so in the future. Released in the 1980s, the Clubmaster has been a favorite among celebrities, athletes, and businessmen. This wide appeal is due to the classic 1950s-inspired design, which expresses an aura of intellect and refinement. Due to this, the Clubmaster is not only a material possession. But is also an outward representation of the individual's deep desire to attain further success and knowledge.

Allbirds prides itself on using sustainability using renewable materials. The company goes out of its way to remain green, while still creating the most comfortable footwear in the world. Keeping with its eco-friendly philosophy, Allbirds created the Tree Runner using Eucalyptus tree fibers. This detail hammered home with a photo of an actual Eucalyptus tree branch. The spec ad focuses on the relationship between nature and humanity. As humankind progresses, we look to artificial materials when developing products. Instead, we should look at the world around us and utilize (in a responsible manner) what nature has given us.

This spec ad focuses on the beauty of Coca-Cola's iconic bottle design. It playfully implies that the Coke bottle is more majestic than the breathtaking landscape in the background. Also, a marketing campaign can be started using #ASightToBehold, where users take photographs of their Coke bottles/cans in front of famous landmarks and beautiful landscapes. 

No Frills. Just Results. The PureBOOST DPR is raw for a reason. The shoe's lightweight construction comes from its use of only the most vital elements needed for the perfect run. The knit upper adapts to your feet for ultimate comfort and feel. And the patented BOOST technology returns energy back to you, which means your runs become easier — and you become faster . The new PureBOOST DPR is ready to take you to the next level. The only thing left for you to do is lace up and GO.

Amazon Prime is immensely popular in the U.S. and has set the standard for online membership plans. Amazon Prime's subscriber base is still growing. And there may be some people who are still on the fence regarding the plan because they're unsure of its perks and advantages. With that in mind, this spec ad for Prime breaks down the benefits using numbers. The numbers highlight the features of the Prime membership, along with its benefits to the consumer. The large numbers grab the attention of the reader. And the concise text keeps the reader engaged all the way through the ad.

Pringles Snack Stacks are single-serve containers of Pringles chips. This Spec Ad is targeted toward adults working in corporate/office environments. Many of today's adults grew up with Pringles Snack Stacks and remember commercials like the one below:  Nostalgia offers a break from the stress and monotony of adult working life. And these portion-controlled snacks allow nostalgic customers to not feel guilty while indulging in a much-needed snack.

The New 2019 Audi RS5 Sportback The Real Family Thrill Ride Forget theme parks. Your kids will be begging you for a ride to the supermarket instead. The Audi RS5 Sportback boasts a 2.9 liter Biturbo engine that creates 444hp, delivering jaw dropping  performance.  This type of engine power would be impressive for any sports coupe, let alone a sedan. Combine the raw power of the RS5 with Audi's racing pedigree and you've got a vehicle that silences  even your biggest critics: your children . That’s because they’ll be too busy loving every moment of the  experience from the spacious passenger seats.  Watch in awe as they forget about their handheld gadgets and stay rooted in the present moment....  deep in a state of automotive bliss . 

Heinz Ketchup's brand identity has always been family-friendly. But this spec ad is created for a more mature market and features adult innuendos. The Easy Squeeze bottle is promoted in a sexual way using two ripe tomatoes. The placement of the tomatoes (combined with the text) will turn a few heads. It will, at the very least, get people talking about Heinz Ketchup.

Pollen is no joke for allergy sufferers like myself. We scoff at ads depicting couples frolicking in fields without consequences. This spec ad for Kleenex employs a darker tone to capture the reality of springtime for people with allergies. The call to action is clear and offers a direct solution for the problem.

The Rolex Daytona is a historic watch. This spec ad recalls the Daytona's transition from a tool watch for racing drivers into a cherished luxury timepiece. The advertisement's emotional impact lies in its nod to the power of human spirit and ambition. Rolex watches are a milestone purchase. And individuals will want to showcase their professional achievements with an item that represents their drive for glory and success.