Spec Ad #13 - Martin Guitars - Down To The Crossroads

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Martin Guitars' ads for signature artist models usually include lyrics from the musician's song. For example, an ad for Johnny Cash's signature guitar features lyrics from his song "Folsom Prison Blues".

I continued this trend by using lyrics from the song "Crossroads", which was covered by the band Cream. Eric Clapton gained much of his success during his three years with Cream in the 1960s. It was their American tour that cemented Eric Clapton's status as a guitar virtuoso.

Anyway, I used the lyrics to remind consumers to act quickly so the opportunity to own these great guitars doesn't pass them by.

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