Spec Ad #6 - Rolex Datejust 36 in Everose Rolesor: Next-Generation Luxury

The Rolex Datejust 36: Everose Rolesor

A constant force in the face of changing trends and fashions, the Rolex Datejust is the epitome of the luxury watch. It continues to be one of the most recognizable and sought-after watches in the world. And the future looks even brighter as we release the new Rolex Datejust 36 in Everose Rolesor.

An Alchemist's Dream - Everose Rolesor

Everose gold and Oyster Steel combine to form Everose Rolesor.

Rolesor has been featured on our watch models since the 1930s and was officially trademarked in 1933.

Why merge gold and steel to create Rolesor?

Because Rolesor is an alchemist's dream -- maintaining the luster and virtue of gold while harnessing the strength and dependability of steel.

Rolesor has always been one of the bedrocks of the Oyster collection and now we are honored to feature an Everose version.

Stunning Dial

The white 36mm dial is noble yet practical. The dial allows you to easily tell time but is distinctive enough to turn heads. The Roman numeral hour markers share this dual-world trait -- each hour marker is fashioned in 18 carat white gold to prevent dulling.

Every Rolex dial is manufactured in-house and crafted mainly by hand to ensure the highest quality imaginable.

Shimmering Fluted Bezel

The bezel of the watch ties everything together. The immaculate fluted bezel catches light at different angles to create a lovely shimmering effect. With the addition of Everose Rolesor, the bezel becomes impossible to ignore.

Trademark Cyclops Lens

A recognized hallmark of our luxury watches, the Cyclops Lens follows the theme of form and function. The lens magnifies the date window for easy reading and adds a lifelike effect to the watches.

Heralded Oyster Bracelet

The Oyster bracelet remains a gold standard in the watch world and is the ideal blend of design and technology. The bracelet includes our patented Oysterclasp and Easylink extension link. The latter feature extends the bracelet length by 5mm to guarantee comfort and reliability at all times.

Futuristic Movement


The 3255 movement is a new generation movement developed and manufactured solely by Rolex. This self-winding movement is the culmination of decades of Rolex technology. Features include resistance to magnetic fields and a new Chronergy escapement — resulting in a longer power reserve and increased time-keeping precision.

Obtain the Modern Classic

The Rolex Datejust 36 in Everose Rolesor is available for $10,950.

Find one at your nearest retailer to be a part of the next chapter in Rolex's history.