Spec Ad #3 - The Adidas UltraBOOST - Karma in Motion

-
The adidas UltraBOOST is one of the most popular shoes in the world, mainly due to its BOOST technology. The BOOST technology is uses a special foam to return a portion of the energy it receives. This energy return helps runners and athletes perform consistently and even gives them a 'boost' in performance (pun intended).

I decided to create this Spec Ad based on the similarity of the BOOST technology to the Law of Karma (cyclical theory of cause and effect prevalent in eastern religions).


Comments

Post a Comment

Popular posts from this blog

Spec Ad #37 - Fanta - Still Orange

-
Image
Fanta is one of the most popular soft drinks in the world. However, it has not reached the same following in the United States. The purpose of this ad is to bring attention back to Fanta. The tagline plays on the show "Orange is the New Black" by stating that "Orange is the new Orange". The public is reminded that Fanta's beloved orange soft drink will never go out of style. This motif is further highlighted by the use of the popular phrase "In case you needed a little refresher". This pun underlines Fanta's thirst-quenching quality. But also plays on the fact that soft drinks are often referred to as refreshments.
Read more

Spec Ad #52 - 2019 Porsche GT3 RS - The Ultimate Warrior

-
Image
My spec ad for the 2019 Porsche GT3 RS harkens back to the classic Rolls Royce print ads by David Ogilvy .  A quote from a Jalopnik review is used to highlight the track-focused design of the GT3 RS. And the metaphor of a warrior is echoed throughout the copy. It all culminates in a payoff that's focused on achieving the glory and honor — something all soldiers strive for.
Read more