Spec Ad #3 - The Adidas UltraBOOST - Karma in Motion

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The adidas UltraBOOST is one of the most popular shoes in the world, mainly due to its BOOST technology. The BOOST technology is uses a special foam to return a portion of the energy it receives. This energy return helps runners and athletes perform consistently and even gives them a 'boost' in performance (pun intended).

I decided to create this Spec Ad based on the similarity of the BOOST technology to the Law of Karma (cyclical theory of cause and effect prevalent in eastern religions).


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