Copywriting ADdiction

Ayrton Senna was THE racing driver — continuously pushing the limits of his craft and never settling for second best. His uncompromising spirit lives on in the Senna, the most powerful McLaren road car ever built.

Popeye's Louisiana Kitchen originally started out serving Southern Fried chicken in 1972. Later that year, Popeye's focus switched to selling its now world-famous spicy New Orleans-style chicken. Over the years, the restaurant has established franchises all over the world. Hungry customers in destinations such as Santiago, Chile and Kuala Lumpur, Malaysia have now fallen in love with Cajun cooking. Popeye's global popularity is the inspiration for this ad, which highlights the fact that good food transcends borders and cultures. The old saying is true — soul food does, indeed, travel well.

Unusual. Captivating. Mesmerizing. These are just some of the words watch enthusiasts use to describe the dial of the Grand Seiko SBGH267. The SBGH267 celebrates the 20th Anniversary of the game-changing Caliber 9S movement. So it's only fitting that the dial resembles a portal through space and time. One needs only to stand back and marvel at the craftsmanship and detail of the geometric shapes and lines. Just don't get too close... for you may become lost in its depth. https://amzn.to/2RPcaev

The McDonald's Dollar Menu is underappreciated. To show how valuable it truly is, I provided a visual representation of how much a McChicken costs. I used a game of Connect Four as a metaphor to highlight the true value of the Dollar Menu. So the next time you're hungry, just connect four of your quarters together and win a very special prize.

The original Ford GT's 1966 victory at Le Mans shook the racing world. Because before the GT's win, Ferrari had dominated the world-famous race and seemed unstoppable. But the Ford Motor Company heeded the words of its founder, Henry Ford, and thoroughly believed that they could built the best race car of its era. Thus, the Ford GT was born and would go on to win Le Mans four consecutive times from 1966 to 1969. The wins cemented the Ford GT's place in automotive history and turned its blue and orange Gulf livery into an icon. Now the 2018 Ford GT Heritage Edition is here. And while paying homage to the past, it also seeks to dominate the competition once again.

The Koenigsegg Regera is an automotive marvel. It creates more than 1,500 horsepower from its electric motors and combustion engines — making it the fastest production car ever built. Its electric motors provide instant and relentless power delivery, which also gives the Regera the title of the fastest accelerating production car in history. As the next step in the evolution of hypercars, the Regera is the ultimate homage to the pioneering spirit represented by the Ghost logo. Indeed, "The Show Must Go On".

My spec ad for the 2019 Porsche GT3 RS harkens back to the classic Rolls Royce print ads by David Ogilvy .  A quote from a Jalopnik review is used to highlight the track-focused design of the GT3 RS. And the metaphor of a warrior is echoed throughout the copy. It all culminates in a payoff that's focused on achieving the glory and honor — something all soldiers strive for.

Budweiser's latest marketing campaign is clever. Every bottle and can displays the word 'America' as well as name of the state in which it is sold. I wanted to further tie in the theme of 'America' by noting the official colors of the brand — red and white. The only color that's missing from a true connection to the U.S. is blue. And my ad notes this missing link by explaining that drinking Budweiser must have gotten rid of all of the drinker's blues.

Lay's website features the slogan  " With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile on your face".  I used this phrase as inspiration and ran with it. My ad campaign focuses on the unique flavor and style of the chips AND the individuals who enjoy them. The heart of the campaign lies in how one's unique sense of self influences their flavor choice.

In 1759, Arthur Guinness signed a 9,000 year lease and founded the Guinness Brewery in Dublin, Ireland. Guinness Draught was later developed in 1959 to celebrate the 200-year anniversary of the signing of the lease. Surprisingly, Guinness Draught overtook all of the other Guinness products and became the brewery's most popular offering. It has since become the face of the Guinness brand. This spec ad pays homage to this Irish ambrosia in a humorous way. The ad implies that Guinness Draught is so good that its brewers wished Arthur Guinness had signed a longer lease.

Anyone who's ever been to a taco truck might not realize it, but they've enjoyed the bold taste of Tapatio Hot Sauce. Tapatio is a staple of Mexican-American households. It's also found in Mexican restaurants and aboard taco trucks across America. The hot sauce features the perfect amount of heat with a flavor profile that brings out the best qualities of any dish. You may not know or remember its name. But rest assured, Tapatio Hot Sauce has played a part in feeding you in the past. And will keep doing so in the future, just like any good Mexican grandmother would.

Heineken knows there is no greater feeling than enjoying a refreshing bottle of beer on a warm summer night. Let's be honest. We sometimes look out of our office window like a kid stuck in summer school.  We desire the freedom to escape our indoor coop and simply enjoy nature. And when the clock strikes 5, we jet out of the building and meet up with friends who feel the same way. Adult life can become suffocating, especially in the summer. So open a cold bottle of Heineken after work and experience a breath of fresh air.

With the rise of the internet and social media, young people are able to create content and earn money for their creations. The youth have a pulse on the heartbeat of modern trends. And can capitalize on them by making videos, illustrations, and social media posts on relevant topics. Society tends to believe that young people have an endless amount of energy, but they may be burned out by school and extracurricular activities. That's where Monster Energy comes in to unleash their true potential. Monster Energy delivers just the right amount of energy to recharge a person's battery. Our energy drinks keep young creators at full charge — leading to increased concentration and greater results. Youth is Power. Because Hustle Has No Age Limit.

Summer backyard grilling is an iconic American activity. It's also a chance for homeowners to show their cooking prowess while entertaining friends and family. The host feels satisfaction when a smile comes across the faces of loved ones. And every smile and nod from a guest is a deposit into the griller's pride bank. Weber is proud to play a part in unleashing the culinary inventiveness of Americans.  So this summer, host a backyard cookout with those you care about. And proudly show off your creations.

A historic heat wave has recently enveloped the West Coast, forcing affected residents to seek all types of ways to cool down. But in my opinion, the best way to cool down is to go to a coffee shop and enjoy a cup of iced coffee in an air-conditioned environment. The idea for this spec ad sprung up during a walk yesterday afternoon. The sun was blaring down on me and I was looking for relief. Luckily, I saw a Dunkin' Donuts in the distance. The storefront looked like an oasis in an unforgiving desert. I went in and was quickly greeted by the air conditioning. Tired and impatient, I ordered a medium vanilla iced coffee in a single breath. The first sip transported me back to last winter. I found myself imagining the freezing air on my cheeks. And I even shivered a little bit. Taken aback, I grasped my wooden seat and was compelled to alert others to this breakthrough. With this epiphany in mind, I raced home and created this ad. While it may not save lives, Dunki

The Rolex Datejust is often the first Rolex one acquires. It signals to the rest of the world that the wearer has achieved a goal he or she has set. It's also a personal and public reminder of the power of human ambition and drive. The Datejust is a lifelong companion with a precious story, which will pass onto and inspire future generations. Therefore, it's easy to see why the Rolex Datejust is the perfect monument for your milestone.

Progress. Evolution. These are words synonymous with Mercedes-AMG.  The German car manufacturer has pioneered luxury performance in the past. And they've done it again. The 2018 AMG C 63 Coupe takes the performance know-how from Mercedes-AMG's heralded motorsports heritage. And combines it with the classic style and comfort one expects from the brand. Choose excitement over banality. Get behind the wheel of this incredible monster of a coupe.  And experience life one millisecond at a time.

It feels like there's an Ikea within 30 miles of every home in America. In my case, there are three stores within a 20-minute drive from my house! Because of Ikea's wide availability, we take it for granted. We should take the time to realize that their furniture is special. It's affordable, yet beautiful. Simple, but practical. And that's the main point of this ad. We see an Ikea shelf and instantly imagine it being filled with items from our home. The furniture's minimalist design makes it a blank canvas — ready to be personalized into one's own masterpiece.

Fanta is one of the most popular soft drinks in the world. However, it has not reached the same following in the United States. The purpose of this ad is to bring attention back to Fanta. The tagline plays on the show "Orange is the New Black" by stating that "Orange is the new Orange". The public is reminded that Fanta's beloved orange soft drink will never go out of style. This motif is further highlighted by the use of the popular phrase "In case you needed a little refresher". This pun underlines Fanta's thirst-quenching quality. But also plays on the fact that soft drinks are often referred to as refreshments.

The new 2018 BMW M2 Coupe is the ultimate daily driver. The M2's 365 horsepower engine creates more power than you will ever need on the road. But don't let the figures fool you. The BMW M2's brilliant engineering and technology allow you to feel comfortable in any situation: from enduring stop-and-go city traffic to setting the fastest lap time at your favorite track. As the true successor to the BMW 1M, the M2 Coupe exemplifies the raw nature of BMW's racing pedigree. As the smallest and most nimble of the M class cars, the M2 is expresses BMW's commitment to pure performance and driving feel.

Why is the Amazon Echo Dot shaped like a hockey puck? Because it's made to help you net important goals. And as a busy professional, you need all the help you can get. Maximum productivity starts with simply getting out of bed on time. And Alexa will make sure you won't be hitting the snooze button on her watch. Everyone knows a focused mind results in higher levels of performance. So start your day off by listening to an inspirational audio book from Audible to get motivated and centered . Don't need motivation? Then stay informed and educated about the world by listening to Alexa's rundown of the current events. Do you often find yourself frantically running around getting ready before you leave the house? No worries! Feel free to scuttle about and issue voice commands because Alexa can hear you from great distances due to the Echo Dot's 7 far-field microphones. When the work day is over, you want to relieve all the stress and fatigue from your dai

The Omega Speedmaster holds a special place in the history of both science and horology. NASA selected this watch to be the first one on the moon due to its ability to keep precise time under the harshest of conditions. Almost five decades after the moon landing, the Omega Speedmaster continues to be a popular icon loved by everyone, from scientists to businessmen. Its historical value, combined with its steadfast functionality, ensure that the Speedy will remain a cherished classic for years to come.

Corner stores are the lifeblood of urban neighborhoods. After a long work day, stopping by the local corner store or bodega can rejuvenate one's mind and body. And what's more refreshing than seeing a bottle or can of Pepsi on a hot summer night? The "Top shelf" tagline refers to both the location of the product in the store AND its outstanding level of quality.

Frank's RedHot sauce is a cayenne pepper based hot sauce. Its ad campaigns are usually witty and feature their slogan, "I put that sh*t on everything!". My spec ad continues this theme of an all-purpose hot sauce by including sushi into the mix. It does this by playing on the uncooked nature of sushi. The tagline asserts that even raw dishes love to be around the fire/heat caused by Frank's RedHot.

Lionel Messi is the face of the Adidas brand. He is considered by many to be the greatest soccer player of all time.  However, his critics cite his failure to win a World Cup as the one obstacle holding him back from being the 'GOAT'. Because Messi is already 30 years old, the 2018 World Cup in Russia might be his last chance. He knows the effect a World Cup win will have on his legacy and his nation of Argentina.  And Messi embraces this challenge with open arms as all individuals seeking success should also do.

Rise Above Trends. The Clubmaster is a fashion chameleon. Its transcendent design has outlived countless fashion trends and flavors of the month. And will continue to do so in the future. Released in the 1980s, the Clubmaster has been a favorite among celebrities, athletes, and businessmen. This wide appeal is due to the classic 1950s-inspired design, which expresses an aura of intellect and refinement. Due to this, the Clubmaster is not only a material possession. But is also an outward representation of the individual's deep desire to attain further success and knowledge.

Allbirds prides itself on using sustainability using renewable materials. The company goes out of its way to remain green, while still creating the most comfortable footwear in the world. Keeping with its eco-friendly philosophy, Allbirds created the Tree Runner using Eucalyptus tree fibers. This detail hammered home with a photo of an actual Eucalyptus tree branch. The spec ad focuses on the relationship between nature and humanity. As humankind progresses, we look to artificial materials when developing products. Instead, we should look at the world around us and utilize (in a responsible manner) what nature has given us.

This spec ad focuses on the beauty of Coca-Cola's iconic bottle design. It playfully implies that the Coke bottle is more majestic than the breathtaking landscape in the background. Also, a marketing campaign can be started using #ASightToBehold, where users take photographs of their Coke bottles/cans in front of famous landmarks and beautiful landscapes. 

No Frills. Just Results. The PureBOOST DPR is raw for a reason. The shoe's lightweight construction comes from its use of only the most vital elements needed for the perfect run. The knit upper adapts to your feet for ultimate comfort and feel. And the patented BOOST technology returns energy back to you, which means your runs become easier — and you become faster . The new PureBOOST DPR is ready to take you to the next level. The only thing left for you to do is lace up and GO.

Amazon Prime is immensely popular in the U.S. and has set the standard for online membership plans. Amazon Prime's subscriber base is still growing. And there may be some people who are still on the fence regarding the plan because they're unsure of its perks and advantages. With that in mind, this spec ad for Prime breaks down the benefits using numbers. The numbers highlight the features of the Prime membership, along with its benefits to the consumer. The large numbers grab the attention of the reader. And the concise text keeps the reader engaged all the way through the ad.

Pringles Snack Stacks are single-serve containers of Pringles chips. This Spec Ad is targeted toward adults working in corporate/office environments. Many of today's adults grew up with Pringles Snack Stacks and remember commercials like the one below:  Nostalgia offers a break from the stress and monotony of adult working life. And these portion-controlled snacks allow nostalgic customers to not feel guilty while indulging in a much-needed snack.

The New 2019 Audi RS5 Sportback The Real Family Thrill Ride Forget theme parks. Your kids will be begging you for a ride to the supermarket instead. The Audi RS5 Sportback boasts a 2.9 liter Biturbo engine that creates 444hp, delivering jaw dropping  performance.  This type of engine power would be impressive for any sports coupe, let alone a sedan. Combine the raw power of the RS5 with Audi's racing pedigree and you've got a vehicle that silences  even your biggest critics: your children . That’s because they’ll be too busy loving every moment of the  experience from the spacious passenger seats.  Watch in awe as they forget about their handheld gadgets and stay rooted in the present moment....  deep in a state of automotive bliss . 

Heinz Ketchup's brand identity has always been family-friendly. But this spec ad is created for a more mature market and features adult innuendos. The Easy Squeeze bottle is promoted in a sexual way using two ripe tomatoes. The placement of the tomatoes (combined with the text) will turn a few heads. It will, at the very least, get people talking about Heinz Ketchup.

Pollen is no joke for allergy sufferers like myself. We scoff at ads depicting couples frolicking in fields without consequences. This spec ad for Kleenex employs a darker tone to capture the reality of springtime for people with allergies. The call to action is clear and offers a direct solution for the problem.

The Rolex Daytona is a historic watch. This spec ad recalls the Daytona's transition from a tool watch for racing drivers into a cherished luxury timepiece. The advertisement's emotional impact lies in its nod to the power of human spirit and ambition. Rolex watches are a milestone purchase. And individuals will want to showcase their professional achievements with an item that represents their drive for glory and success.

You've grown as a person through each stage of your life. And Totino's Pizza Rolls have joined you throughout the journey. Prom rejection? Totino's softened the blow.  Graduation celebration? Totino's spiced up the party.  Bad first date? Totino's helped you forget.  Job promotion? Totino's made you realize how far you've come.  The crispy golden pillows gave you comfort through tough times. And lifted your spirits even higher during moments of success. As you look toward an unknown future, just remember one thing: 60 seconds is all what it takes to start the celebration or begin the healing process.

This Spec Ad for Shin Cup Spicy Noodle Soup is aimed at college students and young adults pulling all-nighters. Nongshim understands that hunger can halt any progress made during these intense study/work sessions. That's why Shin Cup's incredible spice and flavor energizes students and helps them combat drowsiness. Shin Cup Spicy Noodle Soup can also be prepared in minutes and lets one quickly get back to work.  Shin Cup Spicy Noodle Soup offers both comfort and energy, allowing the all-nighter crowd to focus on their important exam or project.

Da Bomb Ghost Pepper Peanuts Armed With Explosive Flavor And Heat. Calling All Spice Junkies. Thrill Seekers. And Daredevils. Mission Briefing All of your training has led you to this moment. Are you prepared to push your senses to its limits? Test site: Subject's mouth Objective:   Bombard taste buds with a megaton blast of flavor and a cloud of fiery heat that lingers on for what feels like an eternity. Godspeed, brave souls!

The sleek and modern design of the new Toyota Camry makes it perfect for the urban jungle. The Camry complements any city's architecture, allowing it to feel at home in a bustling metropolis. On the other hand, the Toyota Camry turns heads on the quiet streets of suburbia. The Camry stands out due to its sharp design elements, destroying the belief that family sedans must be stale and uninspired. The new Toyota Camry is cool enough to fit in with the big city. And sleek enough to wow your neighbors in the suburbs.

​ Children these days are growing up with social media and technology. They can access and learn new information in the blink of an eye, leading them to feel like they know everything. Due to this phenomenon, parenting has become more difficult. But there is hope.  Because some things  never  change - like a child's love for a  home-cooked Mac & Cheese meal .

This Spec Ad focuses on the impact of digestive health on a person's activities and lifestyle. Activities form the core of a person's individuality and an individual can't perform at his or her best when experiencing digestive issues. Activia yogurt takes care of one's health so that person can solely focus on a certain sport or activity.

Silence is Bliss. Silent Renaissance is a revolutionary party.  Personal space is created through headphones transmitting the music straight to the listener. Nonverbal communication is encouraged, giving you control over your personal space in the most public of events. Experience an auditory journey where music becomes your companion Connect with others using nonverbal cues : strip down social facades and create real bonds Silence is Golden (and Black). The dress code is strictly black and gold, the colors of royalty and fortitude. Silence is Rewarding. An Open Bar coupled with  complimentary refreshments keeps the party going strong throughout the night. Live Art starts at 11:30pm Performances start at 12:30am Don't miss out on this unique celebration of the human experience!  Tickets are $20 per person. Follow us on Instagram and send us a message to receive 15% off the standard ticket price.

This Spec Ad focuses on the nostalgic factor of the Sega Genesis Classics collection. It also specifies that players and their children can make new memories while appreciating the craftsmanship of past classics.

Martin Guitars' ads for signature artist models usually include lyrics from the musician's song. For example, an ad for Johnny Cash's signature guitar features lyrics from his song "Folsom Prison Blues". I continued this trend by using lyrics from the song "Crossroads", which was covered by the band Cream. Eric Clapton gained much of his success during his three years with Cream in the 1960s. It was their American tour that cemented Eric Clapton's status as a guitar virtuoso. Anyway, I used the lyrics to remind  consumers to act quickly so the opportunity to own these great guitars doesn't pass them by.

I don't have much time to play video games but I try to sneak in a few hours of Overwatch every weekend. There are rumors that the game is waning in popularity... So let's change that by making their website copy more inclusive and personal . Original Overwatch Website Copy My Edited Version The simple replacement of 'the' with 'our' makes a world of difference. The phrase 'Fight for OUR Future' makes the stakes feel more real than 'Fight for the Future'. The wording of the backstory has been tweaked to make it flow better. And sentences have been shortened to provided eye relief for readers. I hate boring call-to-action button text so  'Explore the game' has been changed to 'ANSWER THE CALL', which also ties back to the backstory. What do you think of my changes? Do you think my edits would have any effect on increasing the player-base?

Sriracha was created by a hard-working immigrant who used the flavors of his homeland to create something unique and wonderful. Sriracha has exploded in popularly over recent years and is a staple in non-Asian households. The backstory and popularity of Sriracha sauce make it quintessentially American. The sauce stands as a testament to the American Dream and should be considered an American staple, much like apple pie. Fun fact: Huy Fong Foods, Inc. only started distributing their Sriracha sauce to Vietnam in 2017.